Usability Testing
ObjectivesThe usability test plan [1.24M pdf] for the current Six Flags Over Georgia web site and will cover user behaviors, interactions, and reactions to usability task scenarios representing interaction with features currently incorporated within the site. Usability testing uncovers potential flaws, failures, and other possible unwanted user results through evaluating the users' interaction with the site. |
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Usability Task Scenarios |
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| Task #1: Starting from the Six Flags Over Georgia home page, go through the process of purchasing tickets, and then return back to the home page. |
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| Task #2: Starting from the Six Flags Over Georgia home page, find the web page containing driving and/or map directions to the Six Flags Over Georgia Park. |
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| Task #3: Starting from the Six Flags Over Georgia home page, find out what hours and seasons that the park is open to the public. |
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Current Areas of Concern |
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| Task #1: There is no direct path back to the home page after arriving at the ticket-purchasing page. User will either have to use the "Back" button on their browser, or navigate back to home by submerging themselves deeper into the web site before finding another link to home page. Ideally, the logo should be hyper linked to home page but instead it is just a plain graphic. |
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| User Interaction |
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| Participant #1 Feedback: "Purchasing tickets seemed very intuitive and well planned out. However, I found it difficult to find the home page." |
Participant #2 Feedback: "Kind of a wild ride, didn't need the roller coaster - impossible to achieve." |
| Task #2: There is no navigation tab to the Directions page. The link is currently hidden at the bottom of the home page, submerged in Flash content as a form of pop-up window. This link would be unreachable to anyone who doesn't have a browser supporting Flash technology. |
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| User Interaction |
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| Participant #1 Feedback: "The directions being at the lower left-hand corner, when everything else was on a bar at the top was alittle awkward but once found everything was clear." |
Participant #2 Feedback: "I took a wrong turn at "park map" and almost got stuck there. There was no "Back" option." |
| Task #3: There is currently no information which can be found anywhere on the current Six Flags Over Georgia website other than an embedded PDF file within the body copy of the "Park Info" page. There is a Flash link to the "Park Hours" page, but it only links to the "Directions" page containing no information regarding the hours of operation or seasons open. |
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| User Interaction |
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| Participant #1 Feedback: "One tab labeled with directions and hours did not actually have the hours of operation. I eventually found it under another tab labeled park info." |
Participant #2 Feedback: "That works for me. Thanks for including the instructions about rolling the mouse over the days." |
Solutions |
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| Based on the usability test participants results and feedback, several recommendations for solutions to the redesign of the Six Flags Over Georgia website have been conceived. |
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Study Results
- Introduction
- Participants
- Focus Group Test
- Usability Tests
- Analysis & Recommendations
- Prototype Tests
- Test Team