Objectives

The goal of the focus group is to gather data on what specific needs and desires individuals have when they visit the Six Flags Over Georgia website, or any amusement park website. This could be anything ranging from special features catering to group needs, or extra additions people in the Six Flags Over Georgia target audience think would make their overall experience with the website a success.
Two people were selected to participate in the focus group. Participants were selected because they matched the Six Flags target audience [age, level of internet expertise, education and prior amusement park experience]. During the testing session, a Group Facilitation Guide [143K pdf] was used to help moderate the discussions about the participants needs and desires with regard to amusement park websites. Several benchmark sites were chosen, along with the Six Flags Over Georgia site, and the participants were asked specific questions about some of the sites' specific features.

Highlights

"I think an amusement park should put information about the different rides it has on the website."

"Its important to me that an amusement park and its website cater to the special needs of large groups."

Solutions

Based on the focus group participants feedback, several recommendations for solutions to the redesign of the Six Flags Over Georgia website have been developed.

• Make purchasing tickets easyier - especially for groups
• Have a clearly labled navigation that follows normal web standards
• Offer a quick means for locating park information - Directions & Hours of Operation
• Make all changes look "fun" but keep the graphic style consistent